With the iconic sexy “red sole” heels as the signature logo loved by many celebrities,Louboutin family of the most “sexy” shoes is So Kate. Almost every Hollywood actresses t hand a pair.
”So Kate” has standard 12 cm thin heel, pointed toe and thin sole, and a very “provocative” curve. Common materials, patent leather, matte cowhide, satin, snakeskin and rhinestone inlay. Colors range from classic nude and black to colorful colors.
The Christian Louboutin brand has a strong visual code that helps with brand recognition; the red soles, and the studs that are found on both men’s and women’s shoes. They enhance the sensual effect of the shoes and enhance the power of wearing Louboutin uk sale. Color is also important and sometimes eye-catching. christian has always tried to elevate his creations to the level of art, and each piece is at the crossroads between a practical object and a work of art.
The red sole trademark of Christian Louboutin high heels
However, the red sole trademark of Christian Louboutin high heels was a bit ambiguous at the beginning. When Mr. Christian Louboutin was designing the shoes,seeing his assistant wearing red nail polish, the red color instantly stimulated his inspiration. So the red color was been painted on the sole of the shoe, and the effect was surprisingly good. Red sole highlights the femininity, beauty and unobtrusive mature sexiness of women.
And then,his artistic sexy shoes attracted the likes of Princess Caroline of Monaco soon, one of his early customers. Madonna wore his dangerously high heels in some of her videos, helping to introduce Louboutin to the world. Many actresses and celebrities followed, like Catherine Deneuve, Diane Van Furstenberg, later on Christina Aguilera, Shirley Coates, Joan Collins, Jennifer Lopez, Tina Turner, Marion Cotillard, Nicki Minaj, Gwyneth Paltrow. Sarah Jessica Parker wore a pair of shoes by Louboutin for her wedding and Britney Spears in her music video “If U Seek Amy”. His single biggest client was American novelist Danielle Steel, who is known to own over 6,000 pairs of Louboutin and also purchased up to 80 pairs each time she was shopping in his stores.His shoes are becoming more and more famous and successful.
Today, Christian Louboutin has over 160 shops worldwide, global sales in the range of 1 billion US dollars. The biggest market is USA, followed by the Europe. The brand came to china a bit later, and has right now only 15 stores and a lot of room for expansion. I think that following the investment of the Agnelli family, the brand will invest more in China and Christian Louboutin managing director Alexis Mourot told recently Vogue Business that he saw a great opportunity to expand the brand in China and deploy further the brand’s distinctive, colorful and joyful spirit.
Luxury brands are often defined by their uniqueness, but also their brand integrity. This applies particularly well to Louboutin. For me,Louboutin has created a unique world, his own world, and he never compromises with his personal vision and taste. He is never trying to follow trends. He managed to kept both his design independence and his financial independence, and this is what gives this brand a really integrity.